Normally when you have a new product your marketing team make sure that the new product looks “new”. I think someone at Intuit must be sleeping. Nowhere on the outside of the QuickBooks 2010 CD box does it say “2010″.

To find a reference to 2010 you need to have bought QuickBooks 2010, unwrapped it and then opened up the CD case. I am not a marketing expert, but surely if you are trying to sell QuickBooks 2010, then the name – “QuickBooks 2010″ – ought to be visible on the outside!

If you don’t believe me, have a look for yourselves:-

QuickBooks Pro with 2010 hidden

QuickBooks Pro with 2010 hidden

QuickBooks  Premier with 2010 hidden

QuickBooks Premier with 2010 hidden

Thankfully the QuickBooks 2010 software design team have done a better job than the marketing team!

2 Responses to “Why has QuickBooks hidden 2010?”

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