Normally when you have a new product your marketing team make sure that the new product looks “new”. I think someone at Intuit must be sleeping. Nowhere on the outside of the QuickBooks 2010 CD box does it say “2010″.
To find a reference to 2010 you need to have bought QuickBooks 2010, unwrapped it and then opened up the CD case. I am not a marketing expert, but surely if you are trying to sell QuickBooks 2010, then the name – “QuickBooks 2010″ – ought to be visible on the outside!
If you don’t believe me, have a look for yourselves:-

QuickBooks Pro with 2010 hidden

QuickBooks Premier with 2010 hidden
Thankfully the QuickBooks 2010 software design team have done a better job than the marketing team!

[...] This post was mentioned on Twitter by GP Schaefer ★ and others. GP Schaefer ★ said: ** Please Retweet ** Why has QuickBooks hidden 2010? | London QuickBooks http://bit.ly/cg3nzZ > @QuickbooksSW [...]
Hi
Yeah… I noticed that too… recently… I was trying to figure out if a client had bought 2010 or 2011… Luckily there was some info on a letter somewhere, that the accountant had…